diff --git a/selfdrive/common/params.cc b/selfdrive/common/params.cc
index 33f37a9c4b..c14a2288a3 100644
--- a/selfdrive/common/params.cc
+++ b/selfdrive/common/params.cc
@@ -114,6 +114,7 @@ std::unordered_map<std::string, uint32_t> keys = {
     {"GsmRoaming", PERSISTENT},
     {"HardwareSerial", PERSISTENT},
     {"HasAcceptedTerms", PERSISTENT},
+    {"HasPrime", PERSISTENT},
     {"IMEI", PERSISTENT},
     {"InstallDate", PERSISTENT},
     {"IsDriverViewEnabled", CLEAR_ON_MANAGER_START},
diff --git a/selfdrive/ui/qt/widgets/prime.cc b/selfdrive/ui/qt/widgets/prime.cc
index b1a12fa1f3..665466df5e 100644
--- a/selfdrive/ui/qt/widgets/prime.cc
+++ b/selfdrive/ui/qt/widgets/prime.cc
@@ -311,11 +311,18 @@ void SetupWidget::replyFinished(const QString &response) {
     mainLayout->setCurrentIndex(0);
   } else {
     popup->reject();
-    if (!json["prime"].toBool()) {
-      mainLayout->setCurrentWidget(primeAd);
-    } else {
-      QUIState::ui_state.has_prime = true;
+
+    bool prime = json["prime"].toBool();
+
+    if (QUIState::ui_state.has_prime != prime) {
+      QUIState::ui_state.has_prime = prime;
+      Params().putBool("HasPrime", prime);
+    }
+
+    if (prime) {
       mainLayout->setCurrentWidget(primeUser);
+    } else {
+      mainLayout->setCurrentWidget(primeAd);
     }
   }
 }
diff --git a/selfdrive/ui/ui.cc b/selfdrive/ui/ui.cc
index 734a550a3e..38e0e7eb8d 100644
--- a/selfdrive/ui/ui.cc
+++ b/selfdrive/ui/ui.cc
@@ -228,7 +228,9 @@ QUIState::QUIState(QObject *parent) : QObject(parent) {
     "pandaStates", "carParams", "driverMonitoringState", "sensorEvents", "carState", "liveLocationKalman",
   });
 
-  ui_state.wide_camera = Hardware::TICI() ? Params().getBool("EnableWideCamera") : false;
+  Params params;
+  ui_state.wide_camera = Hardware::TICI() ? params.getBool("EnableWideCamera") : false;
+  ui_state.has_prime = params.getBool("HasPrime");
 
   // update timer
   timer = new QTimer(this);