diff --git a/selfdrive/ui/layouts/home.py b/selfdrive/ui/layouts/home.py
index 1a1f69afe1..72d96bd40b 100644
--- a/selfdrive/ui/layouts/home.py
+++ b/selfdrive/ui/layouts/home.py
@@ -4,6 +4,7 @@ from collections.abc import Callable
 from enum import IntEnum
 from openpilot.common.params import Params
 from openpilot.selfdrive.ui.widgets.offroad_alerts import UpdateAlert, OffroadAlert
+from openpilot.selfdrive.ui.widgets.prime import PrimeAdWidget
 from openpilot.system.ui.lib.text_measure import measure_text_cached
 from openpilot.system.ui.lib.label import gui_label
 from openpilot.system.ui.lib.application import gui_app, FontWeight, DEFAULT_TEXT_COLOR, Widget
@@ -47,6 +48,8 @@ class HomeLayout(Widget):
     self.update_notif_rect = rl.Rectangle(0, 0, 200, HEADER_HEIGHT - 10)
     self.alert_notif_rect = rl.Rectangle(0, 0, 220, HEADER_HEIGHT - 10)
 
+    self._prime_ad_widget = PrimeAdWidget()
+
     self._setup_callbacks()
 
   def _setup_callbacks(self):
@@ -171,7 +174,7 @@ class HomeLayout(Widget):
 
   def _render_left_column(self):
     rl.draw_rectangle_rounded(self.left_column_rect, 0.02, 10, PRIME_BG_COLOR)
-    gui_label(self.left_column_rect, "Prime Widget", 48, alignment=rl.GuiTextAlignment.TEXT_ALIGN_CENTER)
+    self._prime_ad_widget.render(self.left_column_rect)
 
   def _render_right_column(self):
     widget_height = (self.right_column_rect.height - SPACING) // 2
diff --git a/selfdrive/ui/widgets/prime.py b/selfdrive/ui/widgets/prime.py
new file mode 100644
index 0000000000..3ab6362952
--- /dev/null
+++ b/selfdrive/ui/widgets/prime.py
@@ -0,0 +1,38 @@
+import pyray as rl
+from openpilot.system.ui.lib.application import gui_app, Widget, FontWeight
+from openpilot.system.ui.lib.label import gui_label
+from openpilot.system.ui.lib.wrap_text import wrap_text
+from openpilot.system.ui.lib.text_measure import measure_text_cached
+
+
+class PrimeAdWidget(Widget):
+  """Advertisement widget for non-Prime users."""
+
+  def __init__(self):
+    super().__init__()
+
+  def _render(self, rect):
+    # Layout
+    x, y = rect.x + 80, rect.y + 90
+    w = rect.width - 160
+
+    # Title
+    gui_label(rl.Rectangle(x, y, w, 90), "Upgrade Now", 75, font_weight=FontWeight.BOLD)
+
+    # Description with wrapping
+    desc_y = y + 140
+    font = gui_app.font(FontWeight.LIGHT)
+    wrapped_text = "\n".join(wrap_text(font, "Become a comma prime member at connect.comma.ai", 56, w))
+    text_size = measure_text_cached(font, wrapped_text, 56)
+    rl.draw_text_ex(font, wrapped_text, rl.Vector2(x, desc_y), 56, 0, rl.Color(255, 255, 255, 255))
+
+    # Features section
+    features_y = desc_y + text_size.y + 50
+    gui_label(rl.Rectangle(x, features_y, w, 50), "PRIME FEATURES:", 41, font_weight=FontWeight.BOLD)
+
+    # Feature list
+    features = ["Remote access", "24/7 LTE connectivity", "1 year of drive storage", "Remote snapshots"]
+    for i, feature in enumerate(features):
+      item_y = features_y + 80 + i * 65
+      gui_label(rl.Rectangle(x, item_y, 50, 60), "✓", 50, color=rl.Color(70, 91, 234, 255))
+      gui_label(rl.Rectangle(x + 60, item_y, w - 60, 60), feature, 50)
diff --git a/system/ui/lib/application.py b/system/ui/lib/application.py
index f051d9f10a..72b408be53 100644
--- a/system/ui/lib/application.py
+++ b/system/ui/lib/application.py
@@ -252,7 +252,7 @@ class GuiApplication:
     for layout in KEYBOARD_LAYOUTS.values():
       all_chars.update(key for row in layout for key in row)
     all_chars = "".join(all_chars)
-    all_chars += "-"
+    all_chars += "-✓"
 
     codepoint_count = rl.ffi.new("int *", 1)
     codepoints = rl.load_codepoints(all_chars, codepoint_count)